The Unique Public Policy Needs of Disruptors

The Unique Public Policy Needs of Disruptors

Disruptive businesses have long reshaped industries by challenging incumbents, introducing innovative business models, and redefining consumer expectations. From Uber and Airbnb revolutionizing transportation and hospitality to newer entrants like drones and electric scooters transforming urban mobility, these disruptors often face unique regulatory hurdles. One of the most impactful areas of disruption is in internet service provision, where third-market entrants—or "overbuilders"—have demonstrably reduced prices and increased service quality for consumers.

The Challenge of Regulatory Barriers

The success of disruptive businesses often hinges on their ability to navigate complex regulatory landscapes. Many industries are governed by outdated policies designed for traditional players, creating barriers for new entrants. For example, ride-sharing platforms have had to contend with taxi medallion systems, while home-sharing services faced zoning and rental restrictions. The result is often a patchwork of inconsistent regulations that can slow market entry and stifle innovation.

Nowhere is this challenge more apparent than in the broadband industry. Historically, the lack of competition among internet service providers (ISPs) has resulted in high costs and subpar service in many markets. However, "overbuilders"—new ISPs entering previously monopolized or duopolized markets—have introduced competitive pressure that benefits consumers. Studies have shown that when a third provider enters a market, broadband prices drop significantly, and service quality improves. Despite these clear benefits, overbuilders frequently face regulatory and infrastructure access hurdles that delay deployment and limit their impact.

National Examples of Proactive AI Policy

While federal regulation is essential to creating a cohesive landscape, there are several national examples of effective policy that can guide future efforts:

1. One Touch Make Ready (OTMR) Policies: First implemented in Louisville and Nashville before being adopted by the FCC, these policies streamline broadband deployment by allowing third-party providers to access utility poles more efficiently, reducing costly delays.
2. California’s AV Regulations: While some states have been slow to regulate autonomous vehicles, California has implemented a clear permitting process that balances safety with innovation, allowing companies like Waymo and Cruise to operate within well-defined guardrails.
3. FAA's Remote ID for Drones: The Federal Aviation Administration’s (FAA) Remote ID policy for drones establishes accountability while fostering continued growth in the industry, ensuring both safety and accessibility for commercial drone operations.
4. Municipal Broadband Success Stories: Cities such as Chattanooga, TN, and Wilson, NC, have demonstrated how forward-thinking policies can enable municipalities to build and operate their own broadband networks, increasing competition and lowering prices for consumers.

Concrete Steps for Disruptors Looking to Engage in Public Policy

For disruptors seeking to navigate regulatory landscapes and advocate for favorable policies, a few key steps can make a significant difference:

1. Engage Early with Policymakers: Establish relationships with regulators and legislators before problems arise. Proactively educating decision-makers about the benefits of innovation can help shape policy before restrictive regulations take hold.
2. Build Coalitions: Partnering with other disruptors, trade associations, and advocacy groups can amplify influence and create momentum for policy changes.
3. Demonstrate Consumer Benefits: Highlighting how disruptive technologies lower costs, increase accessibility, and improve services for consumers can be a compelling argument for regulatory flexibility.
4. Develop a Multi-Jurisdictional Strategy: Many regulations are determined at the state and local levels. Having a clear strategy that accounts for regional differences can prevent regulatory bottlenecks.
5. Leverage Legal and Policy Expertise: Working with seasoned experts in public policy, such as Resurgens Strategies, can provide critical insights and tactical advantages in navigating complex regulatory landscapes.

How Resurgens Strategies Helps Disruptors Navigate Public Policy

Resurgens Strategies has extensive experience assisting disruptive businesses in overcoming regulatory challenges and successfully entering new markets. One of our most notable successes was in broadband policy, where Amol of Resurgens was at the forefront of the first two "one touch make ready" municipal reforms in the U.S.—in Louisville and Nashville. These groundbreaking reforms streamlined infrastructure access for broadband providers, reducing deployment timelines and costs. The model was so successful that it was ultimately adopted nationally by the Federal Communications Commission (FCC), paving the way for increased broadband competition across the country.

Our expertise extends beyond broadband, with deep experience helping disruptors in transportation, urban mobility, and emerging technologies navigate regulatory landscapes. Whether your business needs assistance with new market entry, regulatory compliance, or a national multi-jurisdictional strategy, Resurgens Strategies is the partner you need to overcome barriers and drive success.

Innovation moves fast, and regulatory frameworks must evolve to keep pace. At Resurgens Strategies, we ensure that disruptive businesses are not only compliant but also positioned for long-term success in a rapidly changing policy environment.

‍